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Achieving strength on the field means building strength off of it. You provide the talent — we support you with equipment that works as hard as you do.

Results Driven

Life Fitness and Hammer Strength provide durability and state-of-the-art innovation. Whether it's two-a-days or game day, we're with you each step of the way.
Equipment Solutions

Premier Products

Life Fitness and Hammer Strength connect your athletes to the best training equipment and transform your space into a fitness area they're proud to use.
Space Solutions

Layout & Design

Our team of design specialists expertly combine spaces and equipment to maximize efficiency and output in the weight room.
Service Solutions

Customer Service

Our technical support team and field technicians are dedicated to delivering fast and efficient service and minimizing equipment downtime.

How We Support Your Team


designed to withstand the most intense workout

Built to a Higher Standard

Life Fitness and Hammer Strength equipment endures rigorous testing, well above the industry standard, to ensure it can take anything elite athletes can dish out.


Product Innovation

Pioneers of Performance

Our history is rooted in athletics and performance. For over 35 years we’ve created products with superior bio-mechanics and movement patterns.


Industry experts

Continuing education

Our specialized team are experts in performance and athletic training. Many of our consultants boast backgrounds as strength coaches and have 20+ years of industry experience. Not to mention, we keep our customers rooted in industry knowledge, connecting them with world class coaches at our clinics and events.

Get Inspiried

Customer Showcases

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